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Comparing Kickstarter Projects: don’t

One of the most common mistakes a creator makes on Kickstarter is comparing their Kickstarter projects with others. It is a mistake I made myself. It is very tempting: why did that raise three times the money I raised, with a worse design and campaign? Why are more backers engaging in comments, sharing on social media, supporting it? I strongly recommend not to do it – here is why. Comparing Kickstarter Projects: each project is different The main reason why comparing Kickstarter projects is a bad idea is that they…

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The importance of Early Birds on Kickstarter

What is the importance of early birds in Kickstarter campaigns? It surely feels good to catch one as a backer, it makes the experience more enjoyable and wholesome. But are they worth it for creators? What are early birds for Kickstarter? The idea of an early bird on Kickstarter is fairly simple: the creator offers an incentive to backers that get on board at the beginning of the campaign. This incentive can be a discount, or some extra gadget to some or all pledge levels. Kickstarter and Indiegogo allow a…

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Kickstarter feedback: how it improves your project

When working on a campaign, usually the entire focus is on the design. Working on something for months on end, however, makes it very hard to see what could be done differently, or flat out better. This is the reason why Kickstarter feedback is in my opinion the most important and overlook item in a campaign prelaunch. Kickstarter feedback: why so important? It is a fairly well known principle in business: companies, of any size, are subject to inertia. It is very hard to see another way of doing things,…

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Kickstarter Fulfillment: where things go wrong

Your campaign was successful. You celebrated, thanked everyone, wait impatiently to receive the money and then for production. All done? No, the hardest part is about to come: Kickstarter fulfillment. Fulfilling a project in the smoothest way possible is crucial for your reputation, and bumps along the line can damage the future of your business. Here what I learnt from my campaign, the mistakes I made, and what you can do to make sure your Kickstarter fulfillment is a success. Why is Kickstarter fulfillment hard? The hardest part of the…

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Getting quotes for a crowdfunding campaign

You are designing your crowdfunding. Even though you have been procrastinating forever, it is time to actually get quotes. Getting quotes for a crowdfunding campaign is much harder than it looks, but it is a great opportunity to create a first bound with future partners, and understand whether you want to entrust them with your dream or not. Getting quotes for a crowdfunding campaign: how many do I need? Whenever you are working on figuring out the budget for a crowdfunding campaign, there are usually several players you will need…

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