When working on a campaign, usually the entire focus is on the design. Working on something for months on end, however, makes it very hard to see what could be done differently, or flat out better. This is the reason why Kickstarter feedback is in my opinion the most important and overlook item in a campaign prelaunch. Kickstarter feedback: why so important? It is a fairly well known principle in business: companies, of any size, are subject to inertia. It is very hard to see another way of doing things,…
